Still Human
Stop Being Invisible in the Age of AI
A 5-day email course for experts who are allergic to generic "thought leadership"
You know your stuff.
You've done the work.
You have a track record most people would kill for.
So why does your LinkedIn feel like shouting into a beige void?
Here's the uncomfortable truth:In feeds flooded with AI-generated content, algorithm hacks, and polished guru personas, being "credible" isn't enough anymore.
You need to be unmistakably you.
And right now?
You're not.
Welcome
I put my best thinking into five emails. They're yours for free.
No catch, straight to your inbox.
The 5 Mistakes Keeping You Forgettable
Most established founders, consultants, and fractional executives are making the same five mistakes daily:
Mistake #1: Trying to Out-Algorithm the Algorithm
Chasing hacks and "growth strategies" that make you sound like everyone else.
Mistake #2: Publishing Generic AI Content
Letting AI drafts flatten your voice until you're indistinguishable from a chatbot.
Mistake #3: Hiding Your Point of View Behind "Safe" Expertise
Hedging every opinion until you're smart but completely unmemorable.
Mistake #4: Telling Second-Hand Stories
Leaning on trends and other people's case studies instead of your own earned experience.
Mistake #5: Treating Content as a Broadcast
Posting and ghosting instead of building real conversations that convert.These mistakes don't just hurt your reach.They quietly erode your authority, keep you stuck in the "smart but replaceable" category, and leave serious money on the table.
What You're Getting
This isn't a course. It's a 5-day intervention. One email per day.
Each one covers:
The mistake (and why you're probably making it)
Why it's costing you (in visibility, trust, and revenue)
How to fix it (with specific, tactical steps you can implement immediately)paragraph
By the end of Day 5, you'll have a human-first checklist you can run across everything you publish:Is this clearly mine?
Is it grounded in my beliefs and experiences?
Does it invite real people into a real conversation?
If you can answer "yes" to all three, you're no longer competing with AI-generated noise.
You're creating signal.
This Is For You If:
You're an established founder, consultant, or fractional executive who knows their stuff
You're allergic to generic "thought leadership" and guru bullsh*t
You're tired of posting content that performs fine but doesn't convert
You want to be memorable without becoming a full-time content creatorYou value mastery over motivation
This Is NOT For You If:
You're looking for algorithm hacks or "growth strategies"
You want someone to tell you to "just be authentic" without showing you how
You're hoping for a magic formula that requires zero effort
You're comfortable staying invisible
Who's Teaching This?
I'm Sarra. I run The Ghost. I help invisible experts: fractional CMOs, SaaS founders, consultants, develop voices that cut through corporate conditioning and generic LinkedIn content.
I've scaled my consultancy from £1k to over £10k MRR by doing exactly what I'm teaching you: combining sharp narrative positioning with systematic execution and an authentic British voice that makes bro-marketing tactics look exhausting.
My clients go from "smart but forgettable" to "the only person I think of for this" in 60-90 days.
This email course is the starting point.
What People Say
"Sarra doesn't do fluff. She did a live audit on our discovery call and showed me exactly where my positioning was bleeding credibility.
I raised my rates 40% the next week."
- Marcus R., Fractional CMO
“I’ve worked with brand strategists before. They give you a deck and disappear. Sarra built the systems with me until they actually worked. Different league."
- Dr. Maya P., Leadership Consultant
"Most coaches tell you to 'find your why.' Sarra told me to find my wallet. Best business advice I've ever received."
- Jordan E., SaaS Founder
Get Started
Enter your email below and I'll send you Day 1 tomorrow morning.
No spam. No sales pitches disguised as value.
Just 5 days of tactical, no-BS guidance on how to stop being invisible.
FAQ (Because You're Thinking It)
Is this another "be authentic" pep talk?
No. This is tactical.You'll get specific frameworks, examples, and implementation steps for each mistake.
Will you try to sell me something?
At the end of Day 5, I'll mention my Positioning-to-Presence Intensive for people who want done-with-you support.That's it. No hard sell, no scarcity tactics, no countdown timers.
I'm already using Al for content. Is that bad?
No. Using Al badly is bad.Day 2 shows you exactly how to use it as leverage without losing your voice.
How much time will this take?
Each email is a 5-7 minute read.The implementation steps are designed to fit into 10-15 minutes of focused work.
What if I miss a day?
You'll get one email per day for 5 days.If you miss one, it'll still be in your inbox.But the pacing matters, don't binge-read.
Ready?
Enter your email.
Get Day 1 tomorrow.
Stop being the best-kept secret in your space.
—Sarra 👻
P.S. If you're still reading this instead of signing up, you're overthinking it.
It's a free email course, not a marriage proposal.
Put your email in the box.